PPC Executive Job at iMark Infotech Pvt. Ltd., India

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  • iMark Infotech Pvt. Ltd.
  • India

Job Description

  1. Create, manage, and optimize PPC campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube.
  2. Conduct keyword research , competitor analysis, and audience targeting.
  3. Monitor daily campaign performance and adjust bids, budgets, and targeting strategies to improve ROI.
  4. Write engaging ad copies and coordinate with the design team for ad creatives.
  5. Analyze performance metrics such as CTR, CPC, CPA, and conversion rates.
  6. Conduct A/B testing for ads, landing pages, and creatives.
  7. Manage remarketing campaigns to re-engage users and drive conversions.
  8. Track and report campaign performance using tools like Google Analytics , Google Data Studio , and Excel dashboards .
  9. Stay updated with latest PPC trends , algorithm changes, and best practices.
  10. Collaborate with SEO, design, and content teams to ensure campaign alignment with business goals.

Job Tags

Permanent employment, Full time

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