Job Description

Position: Senior Media Buyer & Creative Strategist (DTC/E-commerce Background) 

Location: Remote (South Africa / LatAm / Philippines )

Work Schedule: 9am-5pm EST 

Salary: $3500-$4500 (depending on experience)

Position Overview

CLIENT is looking for a versatile Media Buyer & Creative Strategist (DTC/E-commerce Background) to own both the performance and creative direction of paid advertising campaigns. This hybrid role blends data-driven media buying with creative concept development, ensuring campaigns are not only strategically targeted but also compelling and high-converting. The ideal candidate is analytical, creative, and comfortable managing both campaign execution and creative ideation.

Key Responsibilities

Media Buying

• Plan, launch, and manage paid advertising campaigns across platforms such as Meta, TikTok, Google, and YouTube.
• Conduct audience research, build targeting strategies, and forecast budgets and expected outcomes.
• Monitor and optimize campaigns to improve ROAS, CPA, CTR, and other key performance metrics.
• Implement A/B tests for audiences, creatives, landing pages, and bidding strategies.
• Set up and manage tracking (pixels, events, UTMs) to ensure accurate attribution.
• Generate performance reports and provide actionable insights to the team or stakeholders.

Creative Strategy

• Develop creative angles, hooks, scripts, and messaging frameworks for ads and short-form content.
• Analyze platform trends, audience behavior, and competitor ads to create data-backed creative concepts.
• Produce creative briefs, storyboards, and direction for designers, editors, and content creators.
• Collaborate with the media buying side to align creative outputs with performance learnings.
• Review creative performance and identify winning patterns to influence iteration and future content.
• Maintain brand consistency while pushing creative experimentation and testing.

Qualifications

• Masters Degree in Related Field
• 6+ years of proven experience in both media buying and creative strategy, ideally in a performance-driven environment.
• Proficiency with major ad platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads, etc.).
• Strong analytical skills with the ability to turn data into clear strategy decisions.
• Ability to craft compelling ad concepts, hooks, and scripts.
• Solid understanding of direct-response marketing, consumer psychology, and emerging content trends.
• Experience working with creative teams or creators to bring ideas to life.
• Strong communication, organization, and project management skills.
• Ability to thrive in a fast-paced, experiment-heavy environment.

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